Anaezi Modu Critical Response

The fourth skype chat we had in my JPW250 class was with Anaezi Modu, founder of the ReBrand Company and a professional in the Web 2.0 world. According to Chris Butler vice president at Newfangled Web Factory, "ReBrand™ is the global resource for visual examples and case studies on effective brand transformations: the repositioning, revitalizing and redesign of existing brand assets to meet strategic marketing objectives. As a Fast Company blogger, Anaezi explores the integration of seemingly disparate ideas and industries to achieve strategy-driven transformation. Through the lens of a designer, she shares learning from "pragmatic ingenuity," one of the terms she prefers over "innovation." She is inspired by those rarely credited for brilliant ideas: the world's poor that face dire challenges daily. Anaezi received her training in architecture and design at Princeton and Harvard."



During our discussion, Modu discussed her role in the creation of the ReBrand Company and its effect on companies all over the world. She commented on creating a personal branding strategy and effectively using the resources in the Web 2.0 world to make yourself accessible to everyone. I enjoyed the Modu chat because it effectively added to my understanding of these web marketing companies and their effect on the general landscape of the business world. These companies are created in effect with the use of all Web 2.0 tools. This new distinction makes these companies at the forefront of technological advancement in the business world. It will be interesting to see how these companies prosper in the future.