Randall Rothenberg Critical Response

The last skype chat our class had was with Randall Rothenberg, a former New York Times editor and now the CEO of the Interactive Advertising Bureau. The Interactive Advertising Bureau is the trade association for interactive marketing in the United States.

Initially, the fact that Rothenberg was a prior editor of the New York Times gained my attention and gave me a further incentive to listen to his chat. The New York Times is one of the most influential new and journalist sources in the world. With that being said, I automatically had the utmost respect for Rothenberg and his endeavors. As a result of this respect, I found the Rothenberg chat to be the most enlightening and informative chat we have had in our class.





Rothenberg displayed interest in our questions and provided straightforward, real world answers to our questions that we had. He convyed the entire path of his career in great detail.

One thing that I will argue from the Rothenberg conversation was the fact that he said college was not a "real-world" experience and professors cannot simulate the real world through their teaching styles. I find this statement completely false. Business teachers at TCNJ attempt to simulate the real business world through financial reports, formal class presentations, and by having students respect the teachers. College will give you vital tools to succeed in the real world.